A guide to the new Pür products

I could start this story of with “Once upon a time there was a girl named Josefin, rummaging through her mothers makeup bag…”. But that would be far from the truth. My mum has never used makeup, and probably never even heard about a company called Pür Cosmetics – Her daughter on the other hand is very familiar with the salon quality makeup brand where skincare is essential.


So why am I talking about Pür?

Today I was fortunate enough to be invited to a lovely lunch where Pür Cosmetics showcased their latest products. It was held at Haymarket hotel here in Stockholm, an Art Deco pearl inspired by the legendary Greta Garbo for anyone interested. But, enough about that. You aren’t here to read about how great the food was, or good the company and the fantastic location. With a glass of champagne in hand we went through it all, from base to lips. We were even fortunate enough to get a sneak peak of a little something something launching spring 2018.


So, what’s new? Well, let me tell you about my personal favorites.

Up first is todays star – the Soirée Diaries eyeshadow palette (34$). Since forever I’ve been looking for a palette who’ve got it all, both the pigment and the right shades. Here it is, and I can’t wait to actually play around with it tomorrow before drinks with my friend Ebba.

The second thing in my little kit was the lipstick trio in a gorgeous nude that they’re launching as a giftpack for Christmas. It contained the lipstick shade Stripped, the lipgloss shade Birthday suit, and a lipliner to match. Nudes are tricky as they tend to be ashy, but for me this really worked. Sadly I haven’t been able to find out what the gift kit will cost, but if anyone’s wondering just send me a text and I’ll find out for you.

And lastly I fell in love with their new concealer Shake & Bake concealer (26$). A super soft powder to cream that sets itself. It’s probably the most weightless product I’ve ever tried.

So there they are, my favorites after todays lunch. There were plenty of more products introduced, but for me these were my top three.

Until next time!


Dagens äventyr ledde mig till en presslunch för lanseringen Pür Cosmetics nya produkter på Haymarket i Stockholm. Med mig tog jag tre nya favoriter i badrumsskåpet – Soirée Diaries (paletten), läppstiftet (i färgen Stripped), läppglanset (i färgen Birthday Suit), och Shake & Bake (concealer). Än så länge är Pür endast tillgänglig på salong. 

Hey! It's me, the journalist wannabe who're most often fondly referred to as "adrokable". If you were wondering I'm currently in my last year of a journalism degree at Stockholm University and work part time for the Swedish fashion magazine Damernas Värld.

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